Why us

Our Vision
We aim to Inspire a Food Lifestyle through carefully crafted delicacies that bring forth a smile with every bite!

  • With over 27 years of experience in the Gulf Region, Magenta has positioned itself as pure connoisseurs of premium food items
  • Our strength is our deep understanding of changing taste palates and our ability to innovate and adapt to the market.
  • Our distribution network covers all major markets of the UAE to ensure maximum coverage
  • At Magenta, our team of food experts work tirelessly to ensure high quality products and superior customer satisfaction.
  • We care about individual customer needs and are ready to co-create winning products that leave taste buds begging for more.

Our History
We aim to Inspire a Food Lifestyle through carefully crafted delicacies that bring forth a smile with every bite!

  • With over 27 years of experience in the Gulf Region, Magenta has positioned itself as pure connoisseurs of premium food items
  • Our strength is our deep understanding of changing taste palates and our ability to innovate and adapt to the market.
  • Our distribution network covers all major markets of the UAE to ensure maximum coverage
  • At Magenta, our team of food experts work tirelessly to ensure high quality products and superior customer satisfaction.
  • We care about individual customer needs and are ready to co-create winning products that leave taste buds begging for more.

The Journey

1993

Mitras was founded to buy and sell seafood in the UAE

1994

Mitras becomes an honorary member of the prestigious Emirates Culinary Guild

1996

Magenta LLC – the food production and processing arm was established to provide superior customized products to the UAE market

2007

Our flagship brand DELSEA was launched to bring the ancient art of smoked seafood to the UAE consumer



2009

Magenta begins production of a high quality gourmet Charcuterie Range

2017

A state of the art manufacturing facility established in DIP Dubai to cater to growing demand of the GCC region

2020

Magenta has re-branded to the Magenta Group – An innovative, ‘consumer -oriented’ organization

Our Core Values

INNOVATION

Continuing to IMPROVE andprovide BETTER value to our customers

QUALITY

Sourcing and delivering only the HIGHEST QUALITY products across the globe

PARTNERSHIP

Working HAND IN HAND with all stakeholders to grow and prosper

RESPECT

Treating both PEOPLE and the ECOSYSTEM with utmost RESPECT